Swiss-based payment company SecurionPay has updated its platform to make payments even more customer-oriented and to provide seamless and dead-simple payment process.
With its forward-thinking approach, SecurionPay aims to deliver payments that not only help merchants make more sales and gain frequent customers, but also improve their website’s user experience.
“From our experience, we see that the most successful businesses move the product-centric thinking into a customer-centric, focused on their real needs,” explains SecurionPay CEO Lucas Jankowiak.
As a result, SecurionPay delivers a payment form with only essential fields and a simplified user flow to make payments as fast and easy as possible. It’s a perfect solution for today’s impatient online consumers that want do everything right now. Because today’s customers have higher expectations than ever, merchants must provide a smooth experience.
“Running an online business in the twenty-first century has to be delivered with outstanding user experience and the interface with intuitive navigation. It’s a no-brainer if you think about decreasing shopping cart abandonment and improving conversion rates,” says Jankowiak.
Matching users expectations
Even a slightly different background color or button’s design could be damaging for the checkout experience. Any little thing could send off an alarm bell in a customer’s mind, causing them to leave the site before making a payment.
Putting the entire process right on the merchant’s site eliminates the need to redirect customers to third-party services to complete a transaction.
The customization and end-to-end control over the entire payment process help merchants bringing more personalized shopping experiences with fast checkout, both on desktop and mobile. They can easily manage customer behaviour and react immediately when something unexpected happens.
“There’s no question that happy customers go along with better conversion. Giving merchants full control over their transactions, with access to payments statistics and risk management tools, makes it easy to generate more sales as a result,” explains Jankowiak.
According to the Baymard Institute, the average shopping cart abandonment rate is 69.23% and most online consumers leave stores at the first step of checkout. When merchants start to improve their customer experience during the checkout process, they can see a sudden boost in conversion up to 5%.
SecurionPay’s CEO also emphasises the importance of working with forward-thinking companies: “Merchants need to understand that a complicated checkout process is a common reason for leaving the shopping cart and they can’t afford to ignore it. In recent years, lots has changed in the payments industry. Companies that want to take their business to the next level need to implement innovative solutions.”
It’s a new era of customer innovation in payments. Focusing on customers’ needs and expectations brings increased loyalty and satisfied buyers. When merchants deliver the highest quality, customers stay with them longer.
Looking for seamless payments for your website? Visit www.securionpay.com for more information.
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