Luzern/Zurich 15th Month, 2016 – Aspectus, the specialist communications agency for the financial services, energy, engineering and technology sectors, has been selected by Swiss Finance Startups (SFS) to manage its international media relations. As the association looks to build the profile of Swiss fintech globally, it required a communications partner that was embedded in fintech and exceptionally well connected to influential media.

SFS is driving the digitalisation of the financial industry by providing Swiss entrepreneurs with the advice, connections and inspiration needed to create sustainable, successful businesses. It has more than 90 members including Knip, DealMarket, Contovista and RunMyAccounts.

“The Swiss fintech sector is booming,” said Urs Haeusler, SFS Board Member, “and we want the world to know about it. There is so much talent, creativity and commitment within this sector, we needed an agency to match. We are here to help Swiss entrepreneurs make their mark on financial services, and promoting our efforts, and the success of Swiss fintech businesses globally, is a key part of that.”

Katy Galasinski, Group Director at Aspectus added: “We are well aware that the fintech movement is a global one. Switzerland especially is a hot spot – you just have to walk into any number of the incubators to see it. Organisations like SFS make a real and positive difference to entrepreneurial communities. But there is also real need for expert fintech communicators. We are here to help the entrepreneurs, and the associations that promote them, to put their ideas and industry on the map.”

Aspectus opened its Luzern office in 2015. It supports a number of financial services clients from brokers, to consultancies and investment banks. Aspectus’ fintech experience stretches across the sector covering insurtech, regtech and disruptors in payments, capital markets and banking. It has worked with the likes of eToro, Wealthify, Eagle Alpha, Inzura, FX Compared and many more.